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Global Brand Standards - Aurora
Challenge:
Built global synergy and brand marks for a 30+ old company that wanted to be relative in today’s fast moving consumer marketplace.
Solution:
Ensured that all global communication, brand marks, and photography synced globally for the Aurora brand.
Execution:
Developed a dynamic 52 page blueprint for all global regions to utilize as a toolkit to guide all aspects of branding, branding marks, tone of voice, product photography.
