Want channel partners that deliver unheard of ROI? Well, you are in


Our Channel Partner Services

At Muse & Gordon, we work with tech partners of all shapes and sizes to help meet your combined sales and service targets.

Our team is well versed in helping plan and deliver the types of activity that bring your partner’s true value to life, while always placing the emphasis on ease of execution.

Unlocking the Potential of Your Channel

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$23 billion: That’s the estimated amount tech vendors spend each year on channel marketing. The challenge, of course, is that despite the budgets involved, the results don’t always back up initial expectations. ROI can be questionable, and the ability to offer a truly joined-up approach can prove an elusive goal.

Which is where it helps to call on expert support. A seasoned resource able to deliver all the items in a modern marketers toolbox: search, social, email, automation, events, telemarketing etc, a dedicated demand generation agency that’s able to engage with partners of all shapes and sizes and expand your coverage across different geographies. And yes, we’re talking about Muse & Gordon.

Partner Services

At Muse & Gordon, we understand that strong relationships are the key to channel success. That’s why our services are geared toward helping you build and maintain those relationships, while giving partners the tools they need to succeed.

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We'll help you develop a comprehensive partner sales and marketing strategy that’s aligned to your view of what success looks like.

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Partner Acquisition

We'll help you find and onboard new channel partners, with the goal of expanding market reach and driving measurable revenue growth.

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Partner Enablement

Here we can provide your partners with the tools, resources, and support they need to fully flesh out a joint go-to-market story.

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To-Partner Marketing

Create targeted partner campaigns that help increase the sense of excitement and uniqueness surrounding your proposition.

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Through Partner Marketing

Build out dynamic lead generation campaigns that your partners can deploy to engage target audience across the buyer journey.

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Concierge Service

Provide your partners with personalised support and attention, ensuring they have all the resources and support they need to succeed.

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Partner Campaign Execution

We'll help your partners develop and execute successful marketing campaigns, irrespective of the dedicated resources they have available.

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xAmplify Premiere Partners

With Great Communication Comes Great Software!

Muse & Gordon is a premiere partner of xAmplify, and we provide you with a modern Partner Portal (PRM) designed to help you foster world class communication with any kind of partner with an experience they’ll love.


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In working with Muse & Gordon to staff a product marketing role, I was impressed by the level of commitment to finding the right candidate, the dedication they provided us, the attention to details, and the number of excellent candidates presented. We worked with three different recruiters for this role, and Muse & Gordon - hands down - presented the best candidates. I had full trust they were on top of the process and dedicated to our getting what we needed. I recommend and would definitely work with them again.

STACEY M. - VP Product Marketing
Redmond, Washington

Working with Michael and team at M&G Consulting has given our organization a boost in our story telling, strategic thinking, marketing materials, and branding strategy. They are enthusiastic about our mission, do excellent work, and bring years of experience to help us continue scaling our impact around the world.

GREG S. - Director of Marketing
Los Angeles, California

Working with Muse & Gordon has been a delight. After having some in-depth discussions about who our target demographic was and fine tuning the campaigns to match that, we have been in a great groove and have seen some wonderful results. To date, we’re looking at over a 10x return on investment, which is something we’re glad to continue indefinitely.

DENNIS F. - VP Business Development
Seattle, Washington

From the start, the team at Muse & Gordon focused on understanding our needs and challenges. I trust them to deliver outstanding creative concepts that drive our strategic goals forward. What’s more, working with them is a pleasure — the lines of communication are always open and blissfully jargon-free.

Las Vegas, Nevada

When it comes to delivering results, relationships matter.

At Muse & Gordon, our ultimate goal is to create something bigger, deeper, and more long-term than a transaction or click-through.  We work extra hard to create meaningful, lasting relationships; the kind where we all win.

Let’s create things better together.