account based
marketing
deliver on the true potential
Delivering on the True Potential of ABM
The secret to a memorable ABM campaign is in-depth market and audience insight.
Which is good, given the fact that Muse & Gordon has spent the last 20+ years uncovering it. We communicate to tech buyers on a daily basis, talk to them, and have a clear picture of what they want and why. Add your strategic accounts into the mix, and the result is a platform for powerful 1-to-1 engagement – where your story is brought to life through relevance and context.
What We Do to Support Your Success
That all depends of course on what you need. Looking to build out your intelligence on different companies and organizations, then we can certainly help there. Same with identifying buying groups and individuals, aligning your content strategy, and creating campaign-specific assets. We can then run and manage the campaign, speaking directly to your audience if necessary, and doing what’s required to create sales-ready leads that ultimately justify any investment.
ABM Services
From digging up account-specific intelligence to crafting the kinds of campaign assets that really turn heads, Muse & Gordon has the know-how needed to turn your ABM plans into dependable results.
Account Identification & Targeting
At the initial stages of ABM planning, we can help you identify and prioritise the most appropriate accounts to target.
Personalized Content Creation
Our creative team is well-versed in developing materials, such as emails, landing pages, and social media posts, tailored to specific accounts.
Account-Based Advertising
Where we use targeted advertising to reach specific accounts on the channels where they’re already consuming content.
Lead Generation
To turn ABM into actual opportunities, we craft demand generation campaigns and social media activity that stimulates your audience to act.
Lead Nurturing
We use automated email campaigns and other applied tactics to nurture leads and guide them through the sales funnel.
Account Planning & Execution
Provide your teams with a blueprint to see the way to win. Our strategic sales account planning framework gives account managers tools to execute a repeatable methodology for identifying growth potential in key accounts.
Measurement & Analysis
We provide regular reporting and analysis to help you track progress and measure the success of your ABM campaigns.
Results
When it comes to delivering results, relationships matter.
At Muse & Gordon, our ultimate goal is to create something bigger, deeper, and more long-term than a transaction or click-through. We work extra hard to create meaningful, lasting relationships; the kind where we all win.