deliver on the true potential
What We Do to Support Your Success
That all depends of course on what you need. Looking to build out your intelligence on different companies and organizations, then we can certainly help there. Same with identifying buying groups and individuals, aligning your content strategy, and creating campaign-specific assets. We can then run and manage the campaign, speaking directly to your audience if necessary, and doing what’s required to create sales-ready leads that ultimately justify any investment.
From digging up account-specific intelligence to crafting the kinds of campaign assets that really turn heads, Muse & Gordon has the know-how needed to turn your ABM plans into dependable results.
Account Identification & Targeting
At the initial stages of ABM planning, we can help you identify and prioritise the most appropriate accounts to target.
Personalized Content Creation
Our creative team is well-versed in developing materials, such as emails, landing pages, and social media posts, tailored to specific accounts.
Where we use targeted advertising to reach specific accounts on the channels where they’re already consuming content.
To turn ABM into actual opportunities, we craft demand generation campaigns and social media activity that stimulates your audience to act.
We use automated email campaigns and other applied tactics to nurture leads and guide them through the sales funnel.
Account Planning & Execution
Provide your teams with a blueprint to see the way to win. Our strategic sales account planning framework gives account managers tools to execute a repeatable methodology for identifying growth potential in key accounts.
Measurement & Analysis
We provide regular reporting and analysis to help you track progress and measure the success of your ABM campaigns.