account based

deliver on the true potential

Delivering on the True Potential of ABM

To create a memorable ABM campaign, the secret lies in acquiring deep market and audience insights.

With over 20 years of B2B expertise, M&G understands buyer needs. We engage daily, know their preferences, and when we add your strategic accounts, we create powerful, relevant 1-to-1 engagements that bring your story to life with precision and context.

What We Do to Support Your Success

Working at the office

We support your success by enhancing company intelligence, identifying buying groups, aligning content strategies, and creating targeted campaign assets. We manage campaigns to engage your audience and generate sales-ready leads, ensuring a strong ROI. Our expertise in company intelligence and market research allows us to make informed decisions that resonate with your audience.

Trusted by leading enterprises, our data-driven ABM strategies deliver impactful results and accelerate growth. Partner with M&G to transform your marketing strategy and achieve measurable success.

ABM Services

From digging up account-specific intelligence to crafting the kinds of campaign assets that really turn heads, M&G has the know-how needed to turn your ABM plans into dependable results.

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Account Identification
& Targeting

At the initial stages of ABM planning, we can help you identify and prioritise the most appropriate accounts to target.

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Personalized Content Creation

Our creative team is well-versed in developing materials, such as emails, landing pages, and social media posts, tailored to specific accounts.

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Account-Based Advertising

Where we use targeted advertising to reach specific accounts on the channels where they’re already consuming content.

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Lead Generation

To turn ABM into actual opportunities, we craft demand generation campaigns and social media activity that stimulates your audience to act.

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Lead Nurturing

We use automated email campaigns and other applied tactics to nurture leads and guide them through the sales funnel.

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Sales Playbooks

Our sales playbook solutions integrates your team, processes, and methodologies into a dynamic go-to-market strategy that not only builds your sales pipeline but also maximizes every opportunity for growth and success.

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Measurement & Analysis

We provide regular reporting and analysis to help you track progress and measure the success of your ABM campaigns.


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In working with Muse & Gordon to staff a product marketing role, I was impressed by the level of commitment to finding the right candidate, the dedication they provided us, the attention to details, and the number of excellent candidates presented. We worked with three different recruiters for this role, and Muse & Gordon - hands down - presented the best candidates. I had full trust they were on top of the process and dedicated to our getting what we needed. I recommend and would definitely work with them again.

STACEY M. - VP Product Marketing
Redmond, Washington

Working with Michael and team at M&G Consulting has given our organization a boost in our story telling, strategic thinking, marketing materials, and branding strategy. They are enthusiastic about our mission, do excellent work, and bring years of experience to help us continue scaling our impact around the world.

GREG S. - Director of Marketing
Los Angeles, California

Working with Muse & Gordon has been a delight. After having some in-depth discussions about who our target demographic was and fine tuning the campaigns to match that, we have been in a great groove and have seen some wonderful results. To date, we’re looking at over a 10x return on investment, which is something we’re glad to continue indefinitely.

DENNIS F. - VP Business Development
Seattle, Washington

From the start, the team at Muse & Gordon focused on understanding our needs and challenges. I trust them to deliver outstanding creative concepts that drive our strategic goals forward. What’s more, working with them is a pleasure — the lines of communication are always open and blissfully jargon-free.

Las Vegas, Nevada

When it comes to delivering results, relationships matter.

At Muse & Gordon, our ultimate goal is to create something bigger, deeper, and more long-term than a transaction or click-through.  We work extra hard to create meaningful, lasting relationships; the kind where we all win.

Let’s create things better together.