HUMANISE YOUR
B2B MARKETING
content & creative services
We immerse ourselves in your brand, understanding every user’s journey from awareness to advocacy.
Successful Marketing
Connects and Motivates, Stirs Emotions, and Creates 1:1 Relationships
In an era where every brand vies for attention, M&G redefines engagement. Our unique blend of analytical rigor, creative brilliance, and narrative magic transforms your B2B communications into memorable encounters. We believe in the power of human connection, crafting campaigns that not only stand out but resonate on a deeply personal level.
With our award-winning expertise, we navigate the cluttered ad landscape to spotlight your message, leveraging multi-channel prowess to ensure your investment delivers maximum impact. Elevate your brand to a level of unforgettable experiences that convert.
Content Development
Campaign Video
Nothing engages better — whether it’s creating net new or refining existing footage. Campaign videos are an efficient way to create short form content highlighting your unique value to a specific audience. No longer cost-prohibitive, we can help you integrate video into your content stack. Remote video production can help cut content development time from months to weeks and more quickly receive legal approval.
Emails, Solution Briefs, Case Studies & eGuides
We have the ability to digest complex technology and create messaging pieces that help customers understand your unique value proposition. By interviewing your product or account managers, we will quickly develop a framework, and craft a draft for you to verify and edit. We then add graphics to your branding guidelines, prepare final documents to leverage. You get source files for any future needs.
Research Surveys
By leveraging online surveys, we help you glean input from your target audience and generate “findings” that are relevant and meaningful to your audience. You will discover low-hanging leads, and be able to create a research document to leverage for papers, webinars and public relations (PR).
Creative Experiences
Design for Emotion
Our design process starts with understanding your audience — the buyer persona, and what keeps ’em up at night. By taking an educational approach, your customers will view you as an old friend, and a trusted advisor. A consistent voice will get you noticed, build rapport, and create an emotional bond with your audience — whatever the media. Building widespread recognition and preference takes forethought, insight, and persistence. When done effectively brand perception develops, and is coordinated and deployed among frequent, multiple touchpoint campaigns across many media.
Messaging that Educates
Discovering the right voice is no trick. It is a process, but it is not a science. It is experience and intuition, feeling, understanding, careful research, careful analysis, and most of all it is listening. Listening to many customers, employees, and competitors, then looking for the threads that integrate rapid recognition, acceptance, and approval. Each message is then delivered in character and appropriately to each decision maker and their influencers.
Consistent Deliverables
From digital to collateral to 1:1 high response direct marketing — we ensure there’s a visual and content red thread that ties your campaign components together to build overall awareness and deliver measurable results.
Results
When it comes to delivering results, relationships matter.
At Muse & Gordon, our ultimate goal is to create something bigger, deeper, and more long-term than a transaction or click-through. We work extra hard to create meaningful, lasting relationships; the kind where we all win.