End-to-End Strategy Planning, Marketing, and Business Growth at~Scale.
Welcome to
Muse & Gordon
Where we offer more than your typical digital agency - we are a new type of firm, designed to create meaningful and lasting impact that delivers on business outcomes.
In today's market, that means taking the big picture into account, end-to-end, helping our clients transition from ideas to realized value.
We consider ourselves a diverse group of strategic thinkers, fighters, creators and explorers challenging the status~quo boundaries of design, innovation and human potential.
If you seek short-term market growth gimmicks or non-conversion outreach tactics, we're not your firm. We're for visionaries ready to make bold decisions today for tomorrow’s success, evolving from unmeasurable to undeniable.
Michael D. Muse
Co-Founder, CEO & Partner
Michael D. Muse is a seasoned marketing and go-to-market (GTM) strategist with over 15 years of experience driving transformative growth for global organizations. As Co-Founder and CEO of Muse & Gordon, he specializes in crafting innovative strategies that accelerate market penetration, enhance customer acquisition, and maximize revenue potential. Throughout his career, Michael has led cross-functional teams to achieve double-digit revenue growth, pioneered AI-driven pipeline acceleration strategies, and optimized multi-channel marketing campaigns to deliver exceptional ROI. His data-driven approach consistently uncovers new market opportunities while fostering scalable and sustainable business outcomes.
With an MBA in Business Management and a bachelor’s degree in International Marketing with a concentration in Emerging Markets from Johnson & Wales University, Michael is deeply committed to lifelong learning and professional growth. His passion for innovation and excellence drives his mission to empower businesses to navigate complex markets and achieve lasting success. Guided by his personal philosophy—“Success is not measured by what you achieve, but by the challenges you overcome and the impact you leave behind”—Michael inspires his team and clients to embrace transformative growth with purpose and resilience.
MBE - NMSDC Certified
We are apart of the National Minority Supplier Development Council and a Certified Minority Business Enterprise (MBE).
Core Values
Our fundamental purpose is to empower our clients, emboldening them to sculpt unparalleled realms of value. Through this partnership, we aspire to not only reshape but elevate the very benchmarks of excellence inherent to our respective fields.
Passion & Dedication
We possess an unwavering passion for driving results that align harmoniously with our clients' triumphs. We hold steadfast to the utmost standards of professionalism and ethical conduct, demonstrating our dedication to each endeavor.
Honesty & Collaboration
Embedded in our core is an unyielding commitment to intellectual honesty. We communicate candidly and straightforwardly, embracing the courage to convey truths. We embrace the notion that current convictions are open to challenge and growth.
Pragmatic Innovators
We seamlessly integrate audacious ideas with a pragmatic ethos. Our approach is centered on tangible outcomes, as we fervently translate strategic choices into impactful actions, consistently delivering results that resonate.
Unified Synergy
We operate as a cohesive and embolden force—both amongst ourselves and in partnership with our clients. This unified synergy propels our collective drive towards achieving the remarkable.
Passion for Results
We're a passionate group that believe in the power of people to spark change and create amazing things. That's why we bring together the brightest of the brightest to help our clients reach their biggest goals.
Founded in 2016, we have quickly established ourselves as market leaders, working on effective award-winning campaigns on a national and international level.
Growth today is omnichannel. That’s why we offer thorough wrap-around support to our clients. Our team is set up to help you conquer all aspects of digital marketing.
Market Principles & Differentiators
As a leading strategic market growth consulting firm, we have successfully employed these principles to help develop, grow and navigate businesses and stakeholders, across a diverse set of Go-to-Market challenges.
Market-Driven Principles Set the Stage
While each client situation is unique, our work is guided time-tested principles, from which innovative strategies and plans emerge:
Clearly define target customers and their needs through the application of customer segmentation, market research and analysis.
Build a deep and shared understanding of the business and brand and ensure consistent delivery across all customer touchpoints (e.g., product development, sales, marketing, social media, etc.).
Selectively extend the core business via new markets, new channels and new products/services.
Manage innovation against strategic growth opportunity areas, applying strategic, operational and financial screens to facilitate decision-making.
Fully execute on the market-driven strategies through integrated awareness-building, customer acquisition and retention programs.
Muse & Gordon Differentiators
Our clients tell us the following sets us apart vs. other management consultants. Muse & Gordon ...
Employs a market-driven approach, to ensure decision-making is based on marketplace perspectives.
Known for crafting uniquely disruptive strategies tailored to each client’s specific industry and needs, positioning themselves as a bespoke consultancy firm in a field of standardized approaches.
Team members bring a broad and diverse set of skills to the table, including classic agency/marketing, strategic consulting and executive management skills
The firm’s professionals have successfully launched, positioned and repositioned dozens of brands, across consumer products, healthcare, financial services, technology and other categories.
Uses a collaborative approach that streamlines project timelines, facilitates internal buy-in and results in skills transference.
Operates more efficiently, resulting in one of the strongest value propositions in the industry.
When it comes to delivering results, relationships matter.
Our aim is to deliver high value, high-performance solutions that generate measurable successes 100% of the time. As the needs of the marketplace evolve so will our strategies, tactics, offerings, and services.