go-to-market
Consulting & sTRATEGY

reimagining the customer experience

Unlocking Profitability With A GTM Strategy

Today, 68% of businesses adopt go-to-market strategies to elevate customer experience, 55% for business expansion and market entry, and 47% to maximize customer value through tailored offerings and strategic alignment.

We design forward-thinking, market-ready strategies that empower businesses to achieve profitable growth by digitally transforming their sales, marketing, supply chain, and distribution ecosystems. Addressing today’s biggest challenges—from economic downturns and operational bottlenecks to outdated go-to-market strategies, complex networks, and high attrition rates—our GTM consulting services provide the roadmap for sustained growth and resilience.

Robust Opportunity Inspiration

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Delivering a clear and impressive return on investment figure is more important today than ever. Which in reality means – more often than not – actual leads being generated and qualified to the point that sales take them seriously.​

At Muse & Gordon, we always keep ROI front of mind, and our Go-To-Market approach is designed to ensure every base is covered for getting the right message to the right person – and for engaging with them to start the right conversation.

Demand Generation Oriented

We map direct pathways to your target customers, pinpointing high-impact channels that drive success. With cohesive strategies across marketing, sales, and distribution, we build a robust framework that amplifies your offering and fuels adoption.

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Campaign Strategy

Align your offering to client needs and market potential to inspire meaningful prospect engagement.

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Account Identification
& Targeting

Identify and prioritise those accounts that are most likely to be interested in your products or services.

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Creative Execution

Turn your campaign into a visual story that turns audience heads, and cuts through the noise to achieve maximum impact.

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Lead Generation Engine

Across the end-to-end buyer journey, we’ll help you build a demand engine that consistently moves prospects through the sales pipeline.

One-to-one outreach

One-to-One Outreach

When the time is right, we will engage your potential customers in a one-to-one conversation and convert those prospects into sales appointments.

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Lead Nurturing

We’re experts at using tools such as automated email campaigns and one-to-one outreach to start conversations, and to convert them over time into sales appointments.

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Lead Handover

Ensure the potential of every opportunity is realised, by knowing that the connection between marketing and sales is dynamically managed from start to finish.

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Measurement & Analysis

Whatever your activity, Muse & Gordon provides regular reporting and analysis to help you track the success of any demand generation programme.

Results

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In working with Muse & Gordon to staff a product marketing role, I was impressed by the level of commitment to finding the right candidate, the dedication they provided us, the attention to details, and the number of excellent candidates presented. We worked with three different recruiters for this role, and Muse & Gordon - hands down - presented the best candidates. I had full trust they were on top of the process and dedicated to our getting what we needed. I recommend and would definitely work with them again.

STACEY M. - VP Product Marketing
Redmond, Washington

Working with Michael and team at M&G Consulting has given our organization a boost in our story telling, strategic thinking, marketing materials, and branding strategy. They are enthusiastic about our mission, do excellent work, and bring years of experience to help us continue scaling our impact around the world.

GREG S. - Director of Marketing
Los Angeles, California

Working with Muse & Gordon has been a delight. After having some in-depth discussions about who our target demographic was and fine tuning the campaigns to match that, we have been in a great groove and have seen some wonderful results. To date, we’re looking at over a 10x return on investment, which is something we’re glad to continue indefinitely.

DENNIS F. - VP Business Development
Seattle, Washington

From the start, the team at Muse & Gordon focused on understanding our needs and challenges. I trust them to deliver outstanding creative concepts that drive our strategic goals forward. What’s more, working with them is a pleasure — the lines of communication are always open and blissfully jargon-free.

TODD S. - COO
Las Vegas, Nevada

When it comes to delivering results, relationships matter.

At Muse & Gordon, our ultimate goal is to create something bigger, deeper, and more long-term than a transaction or click-through.  We work extra hard to create meaningful, lasting relationships; the kind where we all win.

Let’s create things better together.

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