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Jordan - Much Respect

Jordan - Much Respect 2

How do we continue momentum after the successful launch of the upstart Brand Jordan when the brand’s namesake no longer plays?


The legend lives on. We developed a campaign that establishes Michael Jordan’s continued on-court presence through his handpicked team of athletes. Each athlete has common aspirational traits like love of the game, respect for others, a hunger for greatness, etc. that make them reflections of MJ himself.

Campaign Execution:

Through the use of television, print, branded content and PR events we captured MJ’s legacy and his valuable position as a brand ambassador not just for Brand Jordan, but for all sports through his team of athletes.