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MotoACTV - MOTOROLA
Challenge:
Create a product to become the “Ultimate fusion of music and fitness” headline to a more concise definition of the product, but still evoke the inspirational tone required to connect with fitness target consumer.
Solution:
For the committed exercisers who want the all-in-one fitness and music tool, MOTOACTV is the only personal fitness device that integrates multi-activity tracking, and smart music player in an ultra lightweight and wearable design to help them reach their personal best and beyond.
Campaign Execution:
World’s First GPS Fitness Tracker, with Smart MP3 Player, All In One.
